Flowtor Research Concept 001

PO Management 5.0

From consolidation-oriented PO management to fulfilment at origin

What if part of a purchase order could leave the origin warehouse as a customer's parcel, instead of waiting for the next container?

Flowtor is investigating two connected questions. First, how consolidation-oriented PO management could be extended to fulfil selected customer sales orders at origin, with direct parcel delivery to consumers.

Second, how PO execution across both conventional and new flows can be improved: less manual coordination, better visibility, clearer responsibilities and reliable operations, at an economically viable total cost.

Status
Concept development
Published
October 2026
Type
Industry research initiative
Overhead view of people collaborating around a table with laptops and notebooks.
01The question

Can PO management reach all the way to the customer's order?

Consolidation-oriented PO management coordinates purchase orders from many suppliers, combines goods at an origin warehouse and ships them in full containers to an import distribution centre. Customer demand is then served from stock at destination. Purchase orders and customer sales orders usually live in separate worlds, handled by different teams and systems.

This research investigates two connected objectives:

  1. Sales order fulfilment at origin. Extending consolidation-oriented PO management to support selective fulfilment of customer sales orders at origin, including direct parcel delivery to consumers.
  2. Better PO execution across all flows. Improving execution across conventional and proposed flows through less manual coordination, better visibility, clearer responsibilities and reliable operations, at an economically viable total cost.
Research question

How can consolidation-oriented PO management be extended to support selective sales order fulfilment at origin, and what operational arrangements are required to improve visibility, reduce manual coordination and maintain reliable delivery at an economically viable total cost?

Both objectives are questions to investigate. We do not claim savings, proven feasibility or existing operational capabilities. Fulfilling orders at origin is not new in itself; the research concerns how it could be integrated into the PO-management operation, and under which conditions it is suitable.

02The operating model

Three reference flows and one research scenario

Flows A to C are established ways in which goods move from purchase order to destination. Scenario D is the focus of this research: fulfilling selected customer sales orders directly from stock at origin. A purchase order does not have to follow one pathway. Its lines, and the quantities on them, can be split across several flows at once.

Overview

Suppliers ship against purchase orders and their lines. Goods from Suppliers 1 and 2 are received at an origin warehouse, operated by the appointed cargo partner, where each item stays linked to its PO line. Supplier 3 loads a full container itself, and Supplier 4's container goes straight to a business customer.

A customer sales order is demand information. It does not travel with the goods; it decides which quantities leave the origin warehouse as parcels (scenario D). Quantities assigned to conventional replenishment continue in the planned consolidated container (flow A), and unallocated stock stays available at origin.

An illustrative network. In this research, pathway and allocation choices are evaluated with people and data. Flowtor does not route shipments or allocate stock autonomously.

The question isn't consolidation or fulfilment at origin. It's which quantities take which route, and what it takes to run both reliably.

Who operates the warehouse

The origin warehouse is part of the physical operation, not the software

The origin warehouse is operated by the appointed cargo partner as part of the physical operation arranged by the PO-management provider. It is not necessarily owned or operated by Flowtor. The research considers two delivery models:

Flowtor with an operating partner

A Flowtor partner operates or arranges the origin warehouse and the physical cargo services. Flowtor coordinates the orders, information and decisions around them.

Flowtor as SaaS

The customer's existing provider, or another appointed cargo partner, manages the warehouse and the physical cargo. Flowtor provides the coordination software.

Software coordinates; it does not pick, pack or ship. An existing consolidation warehouse may not yet have the capabilities that scenario D requires, which is why these requirements are part of the research.

03Why PO Management 5.0

From recording orders to orchestrating outcomes

PO Management 5.0 is a proposed operating philosophy developed by Flowtor. It is not an established industry standard. The name describes a direction: one way to read how the management of purchase orders has evolved, and where it could go next.

  1. 1.0Orders recorded on paper, in email and spreadsheets
  2. 2.0Orders structured in ERP systems
  3. 3.0Shipments tracked and made visible
  4. 4.0Order execution connected across suppliers and logistics
  5. 5.0Purchase and sales orders connected at origin

A conceptual reading for this research, not a formal maturity model.

What the proposed model combines

  1. PO-line executionPurchase orders and their lines as the organising unit of work, so quantities can be split rather than moved as whole orders.
  2. Connected supplier and logistics informationConfirmations, dates, documents and shipment updates linked to their orders.
  3. Cross-supplier consolidationGoods from different suppliers combined into shared containers where it makes sense.
  4. Sales order allocation at originCustomer sales orders linked to PO-line stock at origin, with quantities assigned to the container and unallocated stock kept visible.
  5. AI-assisted operational intelligenceInformation prepared and checked so people can decide faster.
  6. Human-controlled decisionsPeople decide, within boundaries they set.

Hyperintelligent PO Management provides the operational intelligence. PO Management 5.0 explores what becomes possible when that intelligence is applied to the design and execution of supply chains.

A conceptual relationship. Automated pathway or allocation decisions are not part of Flowtor today.

04Research questions

The questions we're setting out to answer

Six questions frame the research. They cover both the design of fulfilment and its day-to-day execution, and they are open questions to be investigated, not benefits we claim.

Q1

Economic viability

Under which conditions is selective sales order fulfilment at origin economically viable compared with conventional replenishment and fulfilment at destination?

Q2

Capabilities and responsibilities

What additional warehouse capabilities, information and responsibilities are required?

Q3

Cost, inventory and service

How do the alternatives affect total cost, inventory, delivery time and reliability?

Q4

Coordination effort

Can connected PO and sales order execution reduce manual touches, coordination effort and information gaps?

Q5

New complexity

Does added fulfilment flexibility introduce new complexity, errors or costs?

Q6

Distribution among parties

How are benefits, costs and responsibilities distributed among the participating parties?

Customs, tax, consumer delivery and returns requirements are matters for investigation. No legal or regulatory conclusions are assumed.

05Methodology

From questions to evidence

The planned approach moves in four phases. None of them has been completed yet, and no findings have been published.

  1. Phase 01

    Theory and literature review

    Examine existing PO-management approaches, consolidation, fulfilment at origin, operational coordination and relevant findings.

    Planned
  2. Phase 02

    Case study planning

    Identify the participating company, the origin cargo operator and other stakeholders; map the processes and assess the available data.

    Planned
  3. Phase 03

    Model development and validation

    Define feasible scenarios, constraints, decision rules and performance measures, and validate the reference model against the actual operation.

    Planned
  4. Phase 04

    Simulation and evaluation

    Compare the alternatives, test uncertainty, and document limitations and implementation requirements.

    Planned

Three comparisons

Separating these three cases shows which benefits come from better coordination and which can be attributed to changing where orders are fulfilled.

  1. Current operationThe baseline as it runs today.
  2. Improved conventional PO executionThe same flows, with better coordination and visibility.
  3. Improved execution with selective fulfilment at originBetter coordination plus scenario D for selected sales orders.

Data and measures

Relevant data

  • PO lines and customer sales order lines, and how they are allocated to each other
  • Origin stock and readiness dates
  • Historical information availability
  • Shipment events and warehouse activities
  • Transport and parcel tariffs, service commitments
  • Manual interventions and exception records

Relevant measures

  • Total cost
  • On-time and complete delivery
  • Fulfilment time and waiting time at origin
  • Inventory
  • Manual touches and processing time
  • Exceptions

Evaluation criteria will be agreed before testing; no benefits or results are assumed. A live operational pilot could follow as a possible next step; none has been conducted.

Research partners

Help shape the next generation of PO management.

We're inviting a small group of organisations to help explore whether PO management can be extended to fulfil selected sales orders at origin, and how PO execution across all flows can be improved.

Importers, retailers and e-commerce businesses

Contribute insight into purchase orders, sales orders, demand patterns, distribution structures and operational challenges.

PO-management providers and freight forwarders

Contribute expertise in consolidation, transport economics, routing and the coordination of physical flows.

Origin warehouse and fulfilment operators

Contribute expertise in receiving, item-level picking, packing, labelling and the capabilities fulfilment at origin would require.

Express parcel providers

Contribute expertise in parcel handover, cross-border parcel transport, delivery to consumers and returns.

Manufacturers and sourcing organisations

Contribute expertise in production readiness, dispatch, packaging and origin operations.

Why participate

  • A confidential operational assessment, within an agreed project scope
  • Early access to research findings
  • An opportunity to compare fulfilment at origin with your current flows
  • A voice in shaping a practical industry framework
  • Possible involvement in a future pilot

Participation is exploratory and subject to mutual agreement.

Express interest

Write a few lines about your organisation and the order flows you have in mind. We reply personally. Participation does not require sharing data at this stage.

Express interest in the research

Or book a 45-minute conversation. Email: hello@flowtor.com

06Research status

Research initiative: concept development

The research design is being developed and industry participation is being explored. The study has not been completed or independently validated, and no partners are named at this stage.

Findings, publications and case studies will be added to this page as the research progresses.

Publications
None yet
Participating organisations
In discussion

About Flowtor

Flowtor develops PO-centric execution technology designed to connect purchase orders, suppliers, shipments, documents and operational communication into a coordinated workflow. This research builds on that focus on purchase order execution and operational intelligence in the supply chain.

Visit flowtor.com